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Marketing will always be Helena’s first love, but real estate is a close second. She began her marketing career while still earning her Communication Studies degree at the University of Texas at Austin, balancing an internship at a PR firm with a role at a B2B eCommerce software startup. Over the next two decades, Helena built a diverse, global career spanning marketing leadership roles at First American, the European Centre for Disease Prevention and Control, the University of Texas at Austin, and CoreLogic, where her work earned recognition from the Content Marketing Institute. After 20 years in marketing, Helena traded corporate life for consulting, expanding her reach and helping businesses strengthen and amplify their brands. That path ultimately led her to co-found Sagely & Co., a boutique marketing agency where she brings decades of experience, strategic thinking, and proven marketing practices to companies across a range of industries. Much of Helena’s career has been rooted in retech, proptech, and insurtech, where her professional expertise and personal passion for real estate frequently intersected. That connection ultimately inspired her to earn her real estate license, giving her the opportunity to deepen her industry expertise, bring an even broader perspective to her work, and help people navigate one of life’s biggest decisions: buying or selling a home.
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